In Mrs Hammonds lesson we watched two adverts one for "Ben Ten" and one for "I Love Ponies" we were asked to compare the two of them and show how each of them represent the genders.
Ben Ten: This advert is advertising something that will be watched by boys, we know this from the advert because of the colours used and it is also a male voice over. The colours used are alot of red and blue, these are colours mainly asociated with the male sex, there is a lot of sharp cuts and has music played over the top.
I love Ponies: i love ponies is an advert where the product is quite clearly directed at girls, there is a lot of glitter in the advert and also a lot of pink. Over the top the voice over is a woman who sounds like a Mum talking to their daughter. This will make young girls want this product more because of the way the woman sounds, she sounds nice and friendly which is what they will look for. The use of pink is very important in the advert and makes a lot of different.
Both of the adverts clearly show the difference in gender mainly by the use of colour and the gender of the person who delivers the voice over
Friday, 13 November 2009
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